Public & Media Relations

Public Relations

Building a positive public image results from a variety of elements such as messaging, branding, graphics/optics, a great website, philanthropy, and excellent customer service. Having a strategic plan that brings all of these elements together can ensure that your company's image is the best it can be and that your company is attractive to customers. At Whoa Nelly Media, we can help develop a strategic public relations and communications plan that produces the results you are hoping to achieve and presents your business in the best light possible.

Media Relations

Getting a newspaper or magazine to write a feature about your business can be a great way to get the word out about your business and attract new customers. Who doesn't like free, positive publicity!

At Whoa Nelly Media, we have many years of experience working with the media and are skilled in getting stories placed in outlets (aka gaining earned media). To obtain positive press coverage, you need a newsworthy or unique story idea. We can help you identify a newsworthy topic about your business and craft a news release or media tip sheet that can inspire an editor or reporter to cover the story. We can identify the media outlets that would be best to target (those that would be most likely to carry your story) and manage the outreach process for you.

There are other ways that we can help generate positive media coverage for your business such special events and working with non-profit organizations (cause-related marketing).

If you need assistance with crisis communications or negative publicity, we can help with that too. Developing a crisis communications plan before disaster strikes and can mean the difference between handling a situation well and handling a situation or issue poorly that can be devastating for your business and reputation.